What is Swarovski?

Swarovski is a premium brand of finest crystal since 1895. Swarovski works with top-class designers and brands in the fashion, jewelry, accessories, costume designers, interior designers and lighting industries all over the world. Swarovski produce crystals in millions of colors, shapes, sizes – with an innovative, lead-free technology called Advanced Crystal standard. Swarovski is a precise cut crystal, which gives the premium look of the diamond for acceptable price.

History of Swarovski

Daniel Swarovski, the founder
Daniel Swarovski

Daniel Swarovski, the founder

Daniel Swarovski established his company in 1895 with his vision: creating a “diamond” for every woman. That was the first step of creating a worldwide brand as well.

Daniel Swarovski (October 24, 1862 – January 23, 1956), formerly Daniel Swartz, was born in northern Bohemia (now the Czech Republic). His father was a glass cutter who owned a small glass factory. It was there that the young Swarovski served an apprenticeship, becoming skilled in the art of glass-cutting. In 1892 he patented an electric cutting machine that facilitated the production of crystal glass.

In 1895, Swarovski financier Armand Kosman and Franz Weis founded the Swarovski company, originally known as A. Kosman, Daniel Swartz & Co., which was later shortened to K.S. & Co. The company established a crystal cutting factory in Wattens, Tyrol (Austria), to take advantage of local hydroelectricity for the energy-intensive grinding processes Daniel Swarovski patented.  (Wikipedia)

Swarovski products

Authorized Reseller of Swarovski Crystals

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More Products…

Swarovski has several types of products, not just in consumer goods, but in industry as well. However the most well-known products are in consumer goods segment – especially in fashion jewelry and glass sculpture (the miniatures).

The Swarovski miniatures, the small glass sculptures wear the Swarovski logo – which used to be the edelweiss previously, and since 1988 it is the swan logo.

The Swarovski jewelry is a wide range of accessories: medals, rings, earrings etc. The company works together with famous designers and issue limited series – like Jean Paul Gautier range nowadays.

The brillance of Swarovski

Victoria's Secret runnoway 2014
Victoria’s Secret runway 2014. Made with 150.000 crystals!

The reflection of the light makes the Swarovski products so glamorous and premium looking. The secret is twofolded: the precision cutting and the special coating. The precision cutting comes no only from the ancient glass industry, but was developed with the use of diamond cutting technology. The diamond cutting provide the fantastic brillance of rhinestones – in any circumstance of stage lighting. The special coating is adding another layer of premium quality looking to is:

To create crystal glass that lets light refract in a rainbow spectrum, Swarovski coats some of its products with special metallic chemical coatings. For example, Aurora Borealis, or “AB”, gives the surface a rainbow appearance. Other coatings are named by the company, including Crystal Transmission, Volcano, Aurum, and Dorado. Coatings may be applied to only part of an object; others are coated twice, and thus are designated AB 2X, Dorado 2X etc. (Wikipedia)

You can buy Swarovski AB crystals in our online shop!

In 2012 Swarovski launched the Xirius line – named after the brightest star in the galaxy – celebrating the birthday of the founder. Due to the precision cut and the new lead-free technology, combined with enchanced foiling, it was a huge step to provide “diamond” for everyone. Xirius is available in various colors, both in flat back non-hotfix and sewable variants – talking about costume decoration.

Swarovski company nowadays

Today, the company, still family-owned and run by 5th generation family members, has a global reach with some 25,000 employees, a presence in over 120 countries and a turnover in 2012 of 2.38 billion Euros.

Showing the creativity that lies at the heart of the company, Swarovski’s own brand lines of accessories, jewelry and home décor items are sold through more than 2,350 retail outlets worldwide. The Swarovski Crystal Society has close to 300,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski’s universe of innovation and inspiration.